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Flash can be used to embed video in web pages. The technique is to create a flash file (.swf) that acts as a player for the video file. This is the basis for many popular video sites, including YouTube and Google Video. Using Flash partly solves the problem because of the wide distribution of Flash Player, but as this is proprietary technology for which there is no real alternative, it makes the media notoriously difficult to access for non-users of the Flash Player (particularly if the location of the video is moved out of the HTML source).
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Bradzz
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