[e_marketing_india]

Google is using data from wide variety of resources to decide seo rankings of your website. Now suppose that your website is ranking on top but you have a high bounce rates. Then google can use this data to deduce future rankings of your website.

Therefore bounce rate is an important parameter, but it is impossible to detect correct bounce rates in certain cases. Take for example, if your visitors does not have cookies enabled then it would be too difficult for your analytics to decide whether your bounce rate was 100% or 0%.