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How are they getting around it?
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The keyword filters, according to a source I trust, only apply to keywords that are searched for XXX number of times a day. That's why you can keyword spam (high density) your way to the top for a non-competitive keyword, but can't for a highly used search term.
Once Google updates that database, "Nigritude Ultramarine" might be included in that list and those pages just might be filtered.