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I might be crazy, but I do not think there are a flat out ton of secrets. I also would rather do consultation, write books, and play on my own sites than perform SEO for other people. Doing SEO is a really boring and repetitive job. It may be exciting at first, but after you get a few good rankings it gets boring.
I do not have enough greed in me to create profit monger sites that promote things I do not really believe in, though I do hope to eventually list at #1 for the word "depression" (about 1.5 yrs out...still need to make that site).
Just for the hell of it I am trying to do well for "weight loss" right now. Even if it only makes me more aware of my diet then it is worth it, but I bet I will be able to get a good ranking for that too.
If you can create good enough ideas then you do not really even need to know much about SEO to do well on the web. My goal is to learn how to create really good ideas. SEO is just how I kinda got into the web.
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