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"I am not real good at the business side of SEO. I know that larger seo firms usually get somewhere along the lines of 20-30% of what their customers spend on PPC ads. "
that's impressive that they make that much, but they really don't deserve that much in many cases.
sometimes very small optmizations can make a huge difference. making a similar amount to PPC ads just seems absurdly high to me..
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