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Improving the keyword density on your website is one of the fastest and simplest ways to increase your site's visibility in the (SERPS) search engine results pages.
keyword density ratio you must take the number of times a keyword appears in the content of your web site, divide it by the total number of words and that's your keyword density ratio.
LIKE:
The keyword "Web Design appears 47 times in text on your web page and if you have 315 words on your web page, your keyword density ratio would then be 15%.
it's called Key Words Density of your particular page.
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