|
Are you all saying that the burden of proof lies with the advertiser and not with Google? There is a saying that 50% of all money spent on advertising is wasted, the only problem is nobody knows which half. You could say that this is true for Adwords too if you have to second guess all the visits to your site and compare them to the click through paths.
I guess you need to be in a position to not really care how much of the traffic is honest and how much is fraudulent.
|