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collegehumor.com is a huge organisation. We did some hosting with the guy who runs it not so long back - they sent over 70,000 hits within a couple of months.
I'd say they have the money to hire experts in the field to keep them at the top. Also - designs of both r a lil better - maybe you could look at that. Its all well and good getting people to your page - but you gotta keep them there, then get them to come back also!
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