[PhilC]

It never hurts to announce that your alexa ranking is so and so ... with a disclaimer that alexa isn't known to be highly accurate ... helps with credibility and marketing ...

Marketing? Well, I read an interesting article about Alexa ratings ... the author said that Alexa ratings can be considere as 'samplings' ... something like the poll samplings taken during every election process where the rating points of politicians are determined based on a surveys of a small part of the population ... It can be argued that Alexa ratings is trying to show the perceived traffic of a site ... Though alexa sampling method does seem flawed, I don't see an ethical issue in using it to market a site if we also make it a point to add a disclaimer ...