Imagine opening your morning paper and seeing print ads from a store chain that didn't list actual products for sale; instead, they simply listed the categories of products available - offers like "Buy discount snowboards" and "Boots on sale."
The ads wouldn't be useful since you wouldn't know what products are actually being offered right?
For many categories of advertisers and publishers, this is a problem they have faced on Google for month's if not years. Finally Google has eased up and is allowing usage of trademark brands names. This is going to make it way easier on us as affiliates and advertisers, check it out :
http://adwords.blogspot.com/2009/05/...rk-policy.html