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I assume you're talking about the META tags....
META tags are much less important than they used to be, but they can still be beneficial.
With your keywords, keep them short and to the point. Don't try to jam everything in there. Only pick the keywords for each individual page that really mesh with that page's content.
Write a keyword rich - but not keyword stuffed - description.
I don't create META titles, I rely on the titles I put on the page itself.
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