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You write html code.
Title tag - <title>….</title>
Keyword tag - <meta name=”keywords” content=”….”>
Description tag - <meta name=”description” content=”….”>
A well optimized page title is the first step in effective search engine optimization. The page title establishes the page's overall relevancy for the search engine spiders.
A catchy title will get more people to read your article, most people will not read the article if the title is drab and boring. Make your title clear about what your article is about, if you adding keywords to your title, choose good keywords to use as "Keywords are very important on the web".
Search engines now place little importance to keyword and description tag. But as a good practice, it’s always good to include the keyword phrase in the keyword and description tags.
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