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Yes, its true. But some online businesses do not need much investment [money]. For example, if a person wants to start a blog in some Niche, then that can be done wothout paying any money at all. A person can get that blog for free at blogspot.
Even if we go with our own site and hosting, then a good hosting plus domain name costs something about $120 per year.
But if a business requires to get some products, offices, employees, then yes, one need to properly estimate the cost involved. A proper plan will be needed to start such business.
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