A couple solid white hat ways to market your website are article writing (my favorite since the backlinks have a viral affect) and submitting to directories such as
www.ezinearticles.com,
www.goarticles.com,
www.insnare.com, and
www.articlesbase.com and once you have a few articles out there and published you will see a bit of traffic. I also recommend social bookmarking here is a list
http://marketing-a-website.blogspot....-websites.html