Quote:
Originally Posted by socialmix
I'm of the opinion that blog marketing is the way to go.
Email marketing is a minefield. And with constantly changing standards, not to mention losing out to filters, email marketing is one big headache.
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I don't understand why people have to classify themselves in such strict platforms. Blog marketing and email marketing aren't mutually exclusive.
Email marketing is something that should be combined with other effective online marketing strategies to produce superior results.
Everything in the world of the Internet has constantly changing standards. Email marketing certainly fits in that mold, but if you follow the accepted best practices that exist you'll see great results.
Study after study after study show that email marketing is the most cost effective to produce new customers and new sales.