No fight here. Just different perspectives.
Most spam I get has no trace of a viable marketing strategy. I mean, they purposely misspel words like viagra just to get past the spam filters, but then expect to get sales? Sales don't happen in the absence of credibility (trust), and spam doesn't instill trust. Especially the spam that is so obviously meant to decieve.
The spammers, for example, use deceitful subject lines, like "The information you requested" or, "Your account information" or even "Your Application Confirmation".
Now, how stupid are these people? When they use deceit to try to trick people into opening an email, do they really honestly think I'm going to trust them with my credit card info? And even if I trusted them with my credit card info, do I trust them to accurately and honestly describe the product they are selling? Hell no!
Why don't they try this: Go up to anybody on the street, say, "I'm a lying sack of shit, and I'd like to sell you something." See if anybody is interested.