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the site uses frames and there are like no words on the pages from what I saw.
make sure you used the framed version of the ads (they have two different version)
should have at least some words at the bottom of the page. make sure you are using a noframes tag too.
and I think the site is so new (or has low link popularity) so a bunch of the frames might not have been spidered.
lots of potential reasons.
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