Thats more like it Jazzee - Teach phil!
Let me paste a bit of my article:
Another recommendation is to associate a phrase with your brand, these are called slogans. Slogans help create brand recognition and help you stay ahead of the competition by making you different and unique. Slogans should be related to your company/site, and should be kept short. Try to refrain from using typical slogans such as “Your one stop resource for…”, or “We are the best”. Try to brand your motto along with your logo in as many places as possible, even your site’s header if viable.