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Can someone explain "Florida"?
I wasn't doing seo when florida hit last december. The articles I read on it then seemed to just be guessing at what happened and why. Now I see posts that mention it and how it was a big mistake on googles part, and imply that it was reversed, and that there is now agreement on what the algo did.
Question 1: what did florida do (what was the algo change)?
Question 2: was it then reversed... are we back to the pre-florida algo, or a modified pre-florida algo?
Question 3: as long as we're at it, what is "hilltop", did it happen after florida, and is it still in place?
PS. I mean google's florida, not the 2000 election!
Thanks in advance!
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