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Dominic · 08-07-2004, 08:07 PM

An ezine which reaches your target market is worth advertising in.

Personally I would prefer one that does an article to cover your offer / services, people are more likely to read the article than click on an ad in an ezine.

The power of ezines is they establish trust and cred with their list so when they make a recomendation or review positively the list readers are more likely to be open to your offer.

Don't bother with ezines which are only slightly associated with your industry / target market.

I'd pay more for this kind of exposure if they had a really loyal list - not sure what stats they have given you over and above the numbers of subscribers...

Might be a good idea also to subscribe yourself to check the presentation of ads and style of the ezine is to gague it's suitability for your purpose.

Nice site BTW.

08-07-2004, 08:07 PM	#3 (permalink)
Dominic Member Join Date: 08-06-04 Location: Sydney, Australia Posts: 113 iTrader: 0 / 0% Latest Blog: None	An ezine which reaches your target market is worth advertising in. Personally I would prefer one that does an article to cover your offer / services, people are more likely to read the article than click on an ad in an ezine. The power of ezines is they establish trust and cred with their list so when they make a recomendation or review positively the list readers are more likely to be open to your offer. Don't bother with ezines which are only slightly associated with your industry / target market. I'd pay more for this kind of exposure if they had a really loyal list - not sure what stats they have given you over and above the numbers of subscribers... Might be a good idea also to subscribe yourself to check the presentation of ads and style of the ezine is to gague it's suitability for your purpose. Nice site BTW.