If you are brand new to SEO, before even considering listening to what others have to say, take the time to truly understand the basics first. This will give you a foundation to work from. I recommend starting with Google's Search Engine Optimization Starter Guide. It's a PDF file, so make sure to save it to your computer.
Google's Search Engine Optimization Starter Guide
http://www.google.com/webmasters/doc...rter-guide.pdf