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Originally Posted by GandalfDir
To summarise and add:
Here are the benefits:
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Originally Posted by GandalfDir
1) Commercial
- You earn money by advertising.
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- You have to spend a lot of money and man hours for advertising, promotion and building first to get it to the level of any commercial interests. If you can spend those in promotion of your own site, it can benefit you too.
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Originally Posted by GandalfDir
2) Traffic
- you generate traffic for your main site
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Traffic for main site -- I don`t agree much. A very little traffic (if you ask me for your main site.) Only a small percentage of People coming to your directory will ever go to your main website.
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Originally Posted by GandalfDir
3) Links Popularity
- you build links popularity for your main site
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But first you have to build the link popularity for the directory, and in return you will get only a few links from the Directory to your main site. I will submit to paid directories instead.
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Originally Posted by GandalfDir
4) PageRank
- as a rule directories provide static pages and Google loves them and gives pagerank for some unkown reason.
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Again first get a page rank for your directory in one PR update, wait for anotehr PR update to get a Pr for inner page, and then again wait for another PR update to get PR to your main site.
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Originally Posted by GandalfDir
5) Search results
- another tendency is that directories win higher placement in search results. If the word is not very popular.
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If word is not popular, you can achieve higher ranking easily by even on-site optimization.