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Originally Posted by mcdar
I would also consider keyword proximity. How close to the very beginning of the page does your keyword first appear? (other than your title)
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I think you're referring to keyword prominence. Keyword prominence is having the keywords first in the paragraphs, and towards the top of the page.
Keyword proximity is having the targeted keywords in close proximity. For example, if you were targeting "Seattle Web Design":
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Seattle, Washington web design
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would have poor keyword proximity, wheras:
Has perfect KWD proximity.