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Old 05-03-2010, 10:13 PM
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deepsand deepsand is offline
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It must be noted that the Bounce Rate determined by GA is highly inaccurate, in that it relies on client side script which 1) may not be present on all pages to which the landing page(s) links to; or, 2) such links themselves may not be trackable by GA, by virtue of their being outbound links, such as those to a 3rd party shopping cart, and/or themselves being scripted.

Therefore, before panicking, and assuming that you have a problem, examine your server logs to get an accurate view of the actual exit pages. If such shows that a higher percentage of visitors are exiting from pages other than your landing page(s) than GA suggests, the immediate solution is to first address the GA scripting issues.

Unfortunately, neither the cited video or nor GA Help page address these critical matters.

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