Site Architecture – Themes & Siloing
Starting or expanding a site? Consider siloing - or thematic web site architecture. This highly organized, tight site structure provides an organized experience for the user that is also easily read by search engine bots. Proponents say it's a fast track to the SERPs requiring fewer backlinks.
Siloing creates distinct areas that focus on themes
– that is, specific topics or keyword phrases. It’s often done by creating directories for each category of product and keeping all links within that directory related to that theme – in other words, no cross linking between silos!
Bruce Clay has an excellent article
that clearly outlines the basic concept.
This article gives examples of several ways to create silos
For those who find videos helpful in learning something new, you’ll may find presentation by Russell Wright helpful: [YT]<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/uNVPkonEW6E&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/uNVPkonEW6E&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>: [/YT]