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My personal opinion would be if you can find a way of effectively dealing with spam - you will already be heads and shoulders above the rest.
It's been mentioned in this thread already - but theres only so many aspects to a search algorithm. Maybe you shouldn't be asking what makes a good search engine - but what makes a bad search engine........
Working backward is probably, sometimes the best way - you can develop an amazing search algoithm, but whats the first thing people are going to do? Try and spam it - so put a stop to it before they even have chance to do it.
I'd love to see a search engine which didn't take any cr*p - if there spamming, simply ban the domain.
I think more on page factors need to play a part than googles current algo - I think they actually lose relevance because they have gone so far away from it.... Some of the serps are laughable.
Then as Aaron said - the biggest part isn't writing it, but as you know - it's promoting it. As mentioned - what is the selling point for the search engine, what makes you so much better than everyone else?
I think - if you could turn around and say - well we have actively dealt with spam - our results contain the best information and the most relevant- it would be an excellent selling point.
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