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As Per my Experiance Yellow pages Listing is useful if they listed link of your web site this is better from optaimization point of view ans as far as business point of view, You First try free listing and then go for paid One there are many Yellow pages which are free list your Business try them frist, and it is also true that the nature of business is also Improtant coz Different type of Business need Different type Of Efforts and i don't know about your business nature, Over all Yellow pages Listing is Useful and more helpful in the case of that yellow page publish in both mode online as well as offline.
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