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Old 05-12-2010, 06:10 AM
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mjtaylor mjtaylor is offline
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SEO Tip of the Day for Wednesday, May 12, 2010 - Link Out

Don’t be afraid to give links from your site to relevant sites. When you link to an authority site, you are telling the search engines “this is my neighborhood; I am part of it.” And by building links to resources that are relevant to the user, you are improving their experience of your site. Yes, they may leave your site for another link, but if you have offered them what they needed, they may well return to your site again. And again. Will you leak PR? Yes, a little, but the advantage of the association with higher authority sites can raise your overall credibility and usability and that outweighs a little loss of PR.
 
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