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well, you can analyse your trafic stats and find out how many people visit you site and what they are looking for.
to know what they are looking for, you can make a small survery on your home page (insert a box with a few questions) trying to collect info from your visitors: interests, needs, preferences, etc. once you have some info about them, you can start categorizing your content to meet your visitors reported preferences or needs.
hope it helps.
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