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Alexa is nothing to make a 'go forward' decision on. Yet it's popularity is only achieved through a frustration by many people who cannot afford the $30,000 Neilsen entrance fee (and frankly that's a bigger load of whoodah). Ever been suckered by someone who said they did a half million visitors per month? In other words, you cannot count on a good Alexa number as being accurate. But you can be pretty sure they aren't faking a bad one. If someone is running an Alexa 2 million and are claiming 100K visitors per month, run!
It's one tool. Learn to use it but don't depend on it.
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