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I'm not sure that they still use social media as a lasting SERP enhancer (only short timed news feeds on Google serp).
Now, there are websites that measure Social Media Relevancy (how much your website is mentioned in SM), and that should impact your rankings a bit, but I think that will just get you more traffic for a limited amount of time.
Never the less, your should maximize the potential that social medias offer for getting visitors to your website (as mentioned above: fan pages, groups, lots of "FB friends", etc.)
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