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Old 07-07-2011, 07:30 AM
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mjtaylor mjtaylor is offline
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SEO Tip of the Day: Thursday, July 7, 2011 - The Impact of Social Media on SEO

Are you still not quite sure of the impact of social media on search? Do you still think that quality content and quality links is the fastest way to the top of the SERPs? Perhaps this very graphic difference in search results when a user was logged into Google and when not logged in, respectively, will give you a better picture.

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In a post titled, From Social Annotations in Search: Now Your Social Network = Rankings, Rand Fishkin notes that the site everywhereist.com would not normally rank anywhere near the top in SERPs – unless you follow Geraldine on Twitter.

Quote:
Not only is Google annotating the listing with a photo, creating social proof and certainly increasing click-through-rate, they're also biasing to put these results on page 1 that might normally rank in utter obscurity. This isn't just true for obscure, random searches either, nor is it exclusive to Twitter. Not only is Google annotating the listing with a photo, creating social proof and certainly increasing click-through-rate, they're also biasing to put these results on page 1 that might normally rank in utter obscurity. This isn't just true for obscure, random searches either, nor is it exclusive to Twitter…

This should be giving everyone in search marketing a huge "ah ha" moment.
In other words, the connections you make in Twitter and Facebook are far more likely to see your website in search results even if they wouldn’t otherwise. More than ever, it’s whom you know.

Read the entire post: http://www.seomoz.org/blog/social-an...twork-rankings.
 
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