If you still haven’t expanded your online marketing campaign into Social Media – or if your SEO client or boss still doesn’t get why it’s important, perhaps a few of these statistics from AdAge will help brighten the Social light. From
50 Social Media Stats to Kickstart Your Slide Deck:
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"Social media accounts for one out of every six minutes spent online in US." (Journalism.co.uk)
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"Facebook users are overall more trusting than non-internet others. Pew reported, 43% of survey participants were more likely than other internet users to feel that most people can be trusted." (Pew Internet via Social Media Club)
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"59% of adult Facebook users had "liked" a brand as of April, up from 47% the previous September. Uptake among the oldest users appears to have been a major factor in this rise." (eMarketer)
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"Users say they're more likely to buy if a business answers their questions on Twitter." (NYTimes.com)
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and yet, the article points out that:
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"25% of hotels [are] still ignoring social media." (TravelClick via Econsultancy)
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On the other hand, traffic from social media has the highest bounce rate, according to an Outbrain study quoted in
Marketing Pilgrim. But a higher bounce rate doesn’t mean the traffic isn’t worth having; it means you need to work harder to give them a reason to click on to other pages.
Read the rest of the article:
http://adage.com/article/adagestat/5...e-deck/228708/.
And when you get that campaign going, (or if you already Tweet) be sure to look up V7N and follow the
forum on Twitter.