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Old 07-19-2011, 02:36 PM
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mjtaylor mjtaylor is offline
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SEO Tip of the Day: Tuesday, July 19, 2011 - Social Media Stats

If you still haven’t expanded your online marketing campaign into Social Media – or if your SEO client or boss still doesn’t get why it’s important, perhaps a few of these statistics from AdAge will help brighten the Social light. From 50 Social Media Stats to Kickstart Your Slide Deck:

"Social media accounts for one out of every six minutes spent online in US." (
"Facebook users are overall more trusting than non-internet others. Pew reported, 43% of survey participants were more likely than other internet users to feel that most people can be trusted." (Pew Internet via Social Media Club)
"59% of adult Facebook users had "liked" a brand as of April, up from 47% the previous September. Uptake among the oldest users appears to have been a major factor in this rise." (eMarketer)
"Users say they're more likely to buy if a business answers their questions on Twitter." (
and yet, the article points out that:

"25% of hotels [are] still ignoring social media." (TravelClick via Econsultancy)
On the other hand, traffic from social media has the highest bounce rate, according to an Outbrain study quoted in Marketing Pilgrim. But a higher bounce rate doesn’t mean the traffic isn’t worth having; it means you need to work harder to give them a reason to click on to other pages.

Read the rest of the article:

And when you get that campaign going, (or if you already Tweet) be sure to look up V7N and follow the forum on Twitter.