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The main thing about URL channels is that you don't have to change any code, i.e. you can have the same adsense code in all pages on the site. With the old system it was quite time-consuming to alter channels, set up test pages, etc. With the new system it's a breeze. It's too early to be completely confident but so far I'm finding it far more efficient and intuitive.
BTW, I frequently want to temporarily measure a new page's performance. It's an important part of my strategy and it's much easier now.
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