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I have very strong views about that which I've argued in several places. Some people say that ALL unsolicted email is spam, but they say it out of principle and not out of rational thinking.
If you find email addresses of companies who may genuinely be interested in what you are offering, email them! If they think it's spam, they'll delete it - so what? On the other hand, they may appreciate knowing about your product or service because it's in their field.
The sort of spam that people really dislike is that which is sent to millions of email addresses - just because they are email addresses. We all hate those. But targeted email campaigns are fine.
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