Quote:
|
I don't want to setup a big campaign that is like a never satisfied hungry monster.
|
PPC should always be a consideration. A well managed campaign can provide immediate results. It seems that in every niche there are good to moderate traffic keywords that may be overlooked by your competitors in their PPC campaigns. These neglected (and often inexpensive) kw's can account for a reasonable amount of targeted traffic and provide a decent ROI while developing your organic search listings.