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Originally Posted by DOS
You can put more than one, but impressions are counted * number of blocks.
So if you have 2 on one page, every time someone goes to that page, it will count as two impressions.
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You can put up to 3 ads per page. Although your page impression will triple per every page view. I think they should change it to ad impressions myself. I wouldnt even care about the page impressions unless your really worried that about your CTR. If you run 3 ads per page just divide your page impressions by 3 and divide that by your click to get a really accurate CTR per visitor.