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You can still build simple clean sites via HTML in word. The only thing is you could could lose SEO if you are not building your site with this in mind. Most smaller sites are built on a top of a CMS (WordPress, Joomala,etc..) which allows you to keep your SEO. Plus there are thousands of widgets and pluggings pre built by others that you can tweak to work with your site. Not to mention the thousands of prebuilt themes already to go.
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