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I watched this earlier this morning and have to say that I was intrigued. I do not see how this can be a good model for anyone that is trying to hurt another site. As said in the earlier post, you may actually strengthen their site. The one thing that I do see negative SEO opening the door for is people doing something to their own site, and the trying to convince Google that it was not them. It should be interesting to see what the next few months bring.
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