What is the "non-competitive keyword" you have in mind?
FYI, positioning a site on Google has nothing to do with the number of search results pages given for a particular keyword/keyphrase. Really it has more to do with the
competitiveness of the keyword/keyphrase itself.
In a nutshell, positioning a site on Google is two-fold ...the results depend upon on-site SEO and off-site SEO working together in sync.
On-site SEO is the combined search engine optimization applied to a particular file ...url's, titles, heading tags, meta tags, page text, image ALT text, and on-page text links. Off-site SEO is primarily anchor text links (pointing to a target file) which are configured to support the destination file's on-site SEO ...off-site SEO is further enhanced by the industry relevance and optimization of the page and/or website where the target file's link resides.
In other words, if you wanted to position a website for the search term, "
american fascism", you would optimize a page for that phrase, then acquire as many inbound anchor text links to the page (using that phrase in the link) from other unique IP addressed websites (and directories) related to and closely associated with that subject.
Notice that I said, "links coming from unique IP addressed websites (and directories) related to and closely associated with" that subject ...this is very important; otherwise you could disassociate your website with its industry and target market. I would strongly advise staying completely away from buying site-wide text link ads (inbound links that appear on every page of another site) as Google now seems to interpret the practice as an attempt to manipulate her search results.
Tip: Since any page's title tag is the most important SEO attribute identifying a file's content, always endeavor to have your site's inbound text link (whether in a directory, or on another related website) listed on a page, or within a category that displays a title describing your business offering and/or your site's industry focus and theme.
Also, if you're new to search engine positioning, a common misconception (and false claim) is that you need to constantly submit your website to search engines in order for them to list you in their search results. Quite the contrary, doing so is about as useless as trying to convince George Bush that he's not the only person on the planet ...it's entirely unnecessary and a total waste of time.
In reality, search engines' spiders find a link to your website either in a directory, or on another website (one that has been previously indexed), then follows the trail back to your site ...indexing it automatically.
There's more to SEO ...like the number of quality, original content pages your site has (its saturation), etc. ...though the above pretty much summarizes the basic task.
Although no person, nor any method can ever (honestly) guarantee top search engine rankings, if a person diligently pursues their goal, in time he or she can most assuredly cultivate and maintain a competitive edge for their website on Google, MSN and Yahoo (the 3 most important SE's).
To be sure, having SEO knowledge is only a small part of the entire task. The real work (and on what the results will depend) rests upon the individual's personal inclination and determination to apply the information consistently.
Once you have a clear understanding of SEO, you'll see that search engine positions are cumulative and your ultimate success will hinge entirely upon your devotion and perseverance.
Whew, what a spill ...now what was that "non-competitive keyword" again?