The phrase,
north york chevrolet, is a very low competitive target term ...only about 63 searches last month across the
overture partner network.
I suspect with a properly optimized file and about a dozen or so inbound text links (with
north york chevrolet in the link) from
automobile related websites, you could easily achieve a prominent, even dominant position on Google for that phrase.
I would also be sure to add additional geographic data to the page such as city, state, province and country location of the dealership in question.
...hope the info helps you.