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I would be data driven. Look at the demographics of your customers, and select the lists that closely match.
I speculate your customers have higher incomes, an interest in their lawns, own homes and are early adpaters? If that is close, here's my picks:
Income Level Over $100k year (1+ mil Opt-In Subscribers)
Lawn and Gardening (5+ mil Opt-In Subscribers)
Home Owner Value Under $300k (3+ mil Opt-In Subscribers)
New Product Announcements (8+ mil Opt-In Subscribers)
Good luck and hope it is successful!
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