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I've noticed major serp changes in many different industries. For instance, the 6 million a year in revenue seoinc.com has lost many of its mainstay #1's, but is now a PR8 again.
I really don't believe the site-wide link penalty theory.
One of my sites.. which held a number 1 spot for 10 months on a 3 dollar per click overture keyword, is now #97, with absolutely no site-wides, shady linking or link buying ever done.
Conversely, another site of mine, went from 50+ to having 2 top 10's.. with some big site-wide exchanges done in the past month. This also made me an extra $500 this past weekend "thanks G**gle!"
And yet another example, I had a site go from a PR5 to a PR0; but traffic went from 40 uniques a day to roughly 1200 a day in less than a month!! And the increase was all from GG serps.
So the moral of the story is.. Diversify! Stop all the conspiracy theories and crazy no-evidence assumptions. The algos will continue to fluctuate and people will continue to guess. Just like the stock market, indexes will rise and fall. The people who make it through each cycle are the ones that diversify their portfolios in different industries.
Just my 2..
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