ok, it seems from about a week to a week and a half ago the site i'm administering lost it's index.html page in google (other pages are still listed). i was about #12 for the site name and advancing, now gone from index under that keyword (locus long distance). Our main company site though, is listed all over the serps page, returning #1 for the keyword link to us through the info page.
what happened? I did do a ton of advertising, getting into paid and free directories, you'll see when you search - our site is returned from ALL OVER, except that we itself are not listed, how can this be?!? PR is still the same (3).
we're also running adwords and overture, not sure if this did anything though.
