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One of the best uses of advertising I have ever seen I saw on a map site, it may be common now, but I was very impressed whem I first saw it.
Quite simply I printed out a map for a car journey that I was going to make, I refered to the map a few times and I suddenly noticed that all the ads on the page refered to specific businesses that where on my exact route. There was a resturant, a shop and some tourist attraction, all of which the ads had special offers for and all of which I passed on route. Superbly targeted advertising. I was pretty impressed with that.
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