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I don`t agree with sundancerz. Things might be pretty tough in Auctions field, but it doesn`t means you don`t stand a chance. Every field has an Ebay like giant competiting with you.
My suggestion is start from a niche market, for eg. Auctions for teens, or Auctions for a particular area or city.. and concentrate on that theme, and gradually start expanding your circle. This will take time, effort, money and your passion.
Make a clear budget for your advertising, offers some good deals for your customers.
Get some good banners or links on community sites where you sthink people might be interested in you.
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