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If you are using blogs primarily for SEO and traffic building there are a number of ways to do it. Search Engines L O V E blogs, and that's why I have a new obsession with blogging. I'll share what I have tried so far.
I just developed a SEO & affiliate marketing blog network for my site and am getting traffic and rankings I would not have gotten otherwise. So one of the keys I think is to have the blog on your site as opposed to using one of the hosted blogs like Blogger.
FYI I set up my 1st blog on MSN spaces cuz it was easy and I figured it may get good rankings due to being on MSN. It's one of the top ranked affiliate blogs now on both G and Y and I use it primarily to get traffic to my main site. I now have 5 front page rankings on Y, including #1 - out of 2 million competing pages and almost as good on G.
I just started the new blog network but so far traffic is doubling almost every day so I am VERY happy with the results so far.
I read an ebook ( which I don't usually do) that really boiled the basics down to HOW do I drive traffic with a blog. Its worth a read (just ignore the hypey ebook sales copy.) Once you get into the actual book it is step by step and VERY good. super-bloggers.com
Hope this helps and best of luck!
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