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Starca, reviewing the placement of your ads on the baby site, I see why people are more inclined to click on them. Aren't you afraid of losing your audience to other sites?
You placed them above the fold and in the articles space and before someone has even found out what your site is about, these google ads have wisked them away. They don't open a new window. Is that something you might control? Are you just interested in the ad revenue?
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