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Originally Posted by gorillaboy
Are advertisers really going to be able to choose exactly which sites their ads will run on? I don't see how this is possible.
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Google has a feedback loop between the user, their search and the site they visit after a search. They can actually tell how much traffic certain sites are getting without looking at their logs. Especially if the surfer has the Google bar installed, but even if they don't apparently.
Maybe they would choose to limit display of ads to high traffic related sites according to their own stats.