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In AdSense you are allowed to filter out advertisers by URL; maybe this is what Google has in mind? This alone would not solve much unless they allow you to see which keywords are connected to which sites.
If they did this then they would open themselves up to publishers making deals directly with advertisers and eliminating Google . . .or Google becomes more like other affiliate brokers like CJ, Linkshare . . .
Or maybe some sort of Google trust certificate or ranking . . .?
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